We don’t see this happen very often.

Just a few hours after LifeNews broke a story about Lands’ End honoring pro-abortion feminist Gloria Steinem and collecting donations for her organization, a flood of criticism from pro-lifers prompted the clothing company to removed all references to Steinem from its website. Now, the company has issued a statement apologizing.

Lands’ End released a statement on Wednesday, “We understand that some of our customers were offended by the inclusion of an interview in a recent catalog with Gloria Steinem on her quest for women’s equality. We thought it was a good idea and we heard from our customers that, for different reasons, it wasn’t. For that, we sincerely apologize. Our goal was to feature individuals with different interests and backgrounds that have made a difference for our new Legends Series, not to take any political or religious stance.”