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The South Dakota Department of Social Services announced a new campaign of public service announcements called “Meth. We’re On It.” The first PSA television commercial shows real South Dakotan members saying they are “on meth” and partnering together to tackle the issue. The new campaign will also include billboards, radio and social media.

A website called OnMeth.com has been launched for resources for meth users to seek help. Gov. Kristi Noem has also sent a PSA to bring more awareness to meth. You can see the “Meth. We’re On It.” video below.