Ouch.

A picture says a 1,000 words but the message sent isn’t always the one intended. In France last year, an intern’s photo selection for an advertisement offering a free kindergarten service caused an uproar, notesAlexandre Coninx. “The problem is that the picture used as a background [in the advertisement] is Gregory Villemin, a 4 year old child that was murdered in 1984 and made the headlines of the national media for a long time (the murder was never elucidated),” Coninx wrote.